This weekend the Ayrton Senna Sempre piece made with the jeans of the Senna family will show at the Paddock area at the Donington Historic Festival in the UK. More tour dates including Japan, Mexico, Monaco to be announced soon as well as many more in the UK.
Ayrton Senna
All through his career Lewis Hamilton has spoken fondly and passionately about Ayrton Senna, and has always been linked with the Brazilian. Lewis grew up wanting to emulate Ayrton when he was watching him as a young boy and this year his childhood dream came true by matching his thrice World Champion title. As someone who has kept Ayrton constantly talked about and keeping his name alive the Senna family wanted to give Lewis a personal gift to mark his achievement.
'Having seen how Lewis talks about Ayrton it is a great honour for me to know that to mark his achievement the family chose to present him with a piece of my work. It is a beautiful story, every time I see Lewis talk he talks about Ayrton, and especially this year. He has spent his life wanting to emulate him and now he has. To get that 'you made it, well done' from Ayrton's sister Viviane and family to represent his hero was a special moment and it is great that this symbolic moment of the realisation of the dream they chose the work I made. And to get Lewis's reaction was even more special.'
Lewis was presented Number 3 of 11 special Edition to the same scale as the original piece, specially printed onto denim with stitched edges, a leather patch personalised for him as well as personal messages lasered into the denim.