
using the jeans of the Senna family
180x122cmm | Denim on Denim | 2014
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Filmed in Ian's Amsterdam Studio by Bäst
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Lewis Hamilton
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These accomplishments by the Institute were only made possible because Ayrton is, and always will be, an example of dedication, tenacity, determination and perfection. And “perfection” is the word that comes to mind when describing Ian Berry`s work, which stood out among so many tributes paid to Senna in two decades.
It’s amazing to think that, from old pieces of jeans (I picked out myself a few of the items that he used in the original artwork!) he could make something so impressive. My mother, my grandmother, me and everyone else in the family were very moved when the picture was unveiled to us here, in São Paulo.
Ian’s piece is a perfect likeness of the Ayrton Senna who’s an idol for millions of people.
But, in a way only a true artist could capture, it also depicts the Beco who will live forever in our hearts.

‘’I remember playing a racing game and we all wanted to be Senna, I was only ten in 1994, but I remember. In later life I realized that he was an icon that transcended the sport of motor racing and is one of the greatest icons of the 20th Century and his legacy lives far into the 21st’’.
Contributing to the unique details of Senna’s portrait Berry notes: “I think it is beautiful that it is created out of jeans from his own family. They have carried on his legacy with care and made real his wishes to help the children of Brazil by founding the Instituto Ayrton Senna after Senna died in 1994.’’

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Nephew and Driver, Bruno in Turin
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The Italian World Cup winning Captain
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David drove in the same race as Ayrton at Imola, 1994
Photo: Anthony Stanley
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Young British drivers paying homage to Ayrton
Photo: Anthony Stanley
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World Champion Rallycross driver, Petter Solberg examining the work
Photo: Anthony Stanley
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David took Ayrton's seat in 1994 after the Imola race.
Photo: Anthony Stanley
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Shocked that Ian spoke to him in Swedish
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The Boyzone Star is also a talented Drift Driver
Photo: Anthony Stanley
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Top Gear's The Stig
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Test Driver for Ayrton, was deeply touched by the portrait
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Paying homage to the Icon
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The BBC presenter and former Driver spent a long time with the portrait

At The Autosport International Show
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

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






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
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





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


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


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
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using the jeans of the Senna family
180x122cmm | Denim on Denim | 2014
Filmed in Ian's Amsterdam Studio by Bäst
Lewis Hamilton
These accomplishments by the Institute were only made possible because Ayrton is, and always will be, an example of dedication, tenacity, determination and perfection. And “perfection” is the word that comes to mind when describing Ian Berry`s work, which stood out among so many tributes paid to Senna in two decades.
It’s amazing to think that, from old pieces of jeans (I picked out myself a few of the items that he used in the original artwork!) he could make something so impressive. My mother, my grandmother, me and everyone else in the family were very moved when the picture was unveiled to us here, in São Paulo.
Ian’s piece is a perfect likeness of the Ayrton Senna who’s an idol for millions of people.
But, in a way only a true artist could capture, it also depicts the Beco who will live forever in our hearts.
Maurice Hamilton On ESPN
‘’I remember playing a racing game and we all wanted to be Senna, I was only ten in 1994, but I remember. In later life I realized that he was an icon that transcended the sport of motor racing and is one of the greatest icons of the 20th Century and his legacy lives far into the 21st’’.
Contributing to the unique details of Senna’s portrait Berry notes: “I think it is beautiful that it is created out of jeans from his own family. They have carried on his legacy with care and made real his wishes to help the children of Brazil by founding the Instituto Ayrton Senna after Senna died in 1994.’’
Nephew and Driver, Bruno in Turin
The Italian World Cup winning Captain
David drove in the same race as Ayrton at Imola, 1994
Photo: Anthony Stanley
Young British drivers paying homage to Ayrton
Photo: Anthony Stanley
World Champion Rallycross driver, Petter Solberg examining the work
Photo: Anthony Stanley
David took Ayrton's seat in 1994 after the Imola race.
Photo: Anthony Stanley
Shocked that Ian spoke to him in Swedish
The Boyzone Star is also a talented Drift Driver
Photo: Anthony Stanley
Top Gear's The Stig
Test Driver for Ayrton, was deeply touched by the portrait
Paying homage to the Icon
The BBC presenter and former Driver spent a long time with the portrait
At The Autosport International Show